In December 2020, we were contacted by a group of SMEs manufacturers and distributors of B2B technical products 🤖 in order to replace their websites & eCommerce developed specifically for almost 2 years 🛠️

​

The timing was extremely tight since the objective was to launch the new sites during the month of January 2021, i.e. a deadline of less than 2 months! 📢

​

The scope of the project was also very ambitious because the first site offered 40,000 references, and the second 110,000 , in 2 languages, for several thousand customers . In addition, the technicality of the products combined with a variable pricing model according to customer agreements and volumes required advanced functionalities of search, filters and management of articles and prices . 💥

​

Finally, the group was looking for a long-lasting, scalable solution, quick to implement and with an excellent quality / price ratio. 🎖️

We met this challenge 🧠 with the Shopify platform which had all the necessary characteristics to be successful:

• high functional & technical power

• construction from modern and reliable customizable models

• access to code and APIs to customize operation

• world's leading eCommerce platform

• huge ecosystem of complementary applications

• unbeatable value for money with a subscription starting at $ 29 / month

​

This choice turned out to be relevant. Shopify's standard functions , supplemented by a theme , an app dedicated to B2B distribution and page customization , allowed the site to be quickly put together. 🌌

​

The specific B2B requirements were also met:

​

👨‍💼 stocks and prices visible only to registered and validated customers

💢 personalization of prices and discounts according to customer profiles & agreements

🔍 advanced filter and search systems according to the technical characteristics of the products (diameters, materials, etc.)

​

​

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

.

The launch went ahead as planned in January and customers quickly switched to these new sites.

​

Compared to old sites, significant advantages are noted:

​

🔍 the integrated "google like" search engine makes it possible to find products very simply by dimensions, by code, by type of material.

📱 the ergonomics of the site and its native compatibility with smartphones and tablets

🗜️ the intuitive back office allows the group to make changes to pages, texts, images, etc.

💻reporting and digital marketing functionalities (sending email, relaunching the shopping cart, SEO, etc.) are integrated as standard by shopify

🌌 the rich ecosystem of complementary apps opens up many perspectives on digital: marketplaces, promotions, behavior analysis, etc.

​

In summary Shopify is a platform of choice for all your B2C and B2B eCommerce projects !